# Website Redesign & Refactoring > Steply redesigns and refactors your existing website: modern UI/UX, clean maintainable code, fast Core Web Vitals, and a technical SEO foundation. Fixed-scope packages for companies worldwide. - **Canonical URL:** https://www.steply.tech/services/website-redesign - **Language:** English - **Last updated:** 2026-10-17 - **Published by:** Steply — AI automation, software development and growth agency, Yerevan, Armenia - **Contact:** steplydev@gmail.com · +374-94-670721 - **Also available in:** Armenian (Հայերեն) (https://www.steply.tech/hy/services/website-redesign), Russian (Русский) (https://www.steply.tech/ru/services/website-redesign) Your existing website — rebuilt to look modern, load fast, and rank. A fixed-scope package for companies whose website has fallen behind the business: we redesign the interface, refactor the code underneath, and ship it with the technical SEO foundation search engines and AI crawlers expect. Most websites are launched once and then patched for years. The design drifts out of date, page speed degrades with every plugin, the codebase becomes something nobody wants to touch, and Google quietly stops sending traffic. Rebuilding from scratch feels expensive, so the site stays as it is — and keeps costing leads. Steply’s redesign package is built for exactly this situation. We start with an audit of design, performance, code, and SEO; then redesign the pages that matter, refactor or migrate the codebase to a modern stack (typically Next.js and TypeScript), and fix the technical SEO basics that most sites get wrong: metadata, canonical URLs, structured data, sitemaps, internal linking, and Core Web Vitals. Content and rankings you already have are preserved through careful redirect and URL mapping. The package is offered worldwide and delivered remotely. You get a site your team can actually maintain, a measurably faster experience for visitors, and a clean base for any SEO or marketing work that follows — whether you do it with us or with someone else. **Availability:** Offered worldwide · delivered remotely · fixed-scope packages ## What you get ### Modern design, same brand A refreshed interface that reflects where your company is today — without throwing away the brand recognition you have built. ### Faster pages, better rankings Refactored code, optimized images, and lazy-loaded assets bring Core Web Vitals into the green — a direct ranking and conversion factor. ### Code your team can maintain A clean, documented codebase on a modern stack replaces years of accumulated plugins and workarounds. ### SEO foundation built in Metadata, schema, sitemaps, canonicals, and redirects handled from day one, so the relaunch gains rankings instead of losing them. ## Our process 1. **Audit** — We review design, UX, performance, code quality, and technical SEO, and deliver a prioritized list of what to fix and why. 2. **Redesign** — We design the key pages and a reusable component system, and approve the direction with you before development. 3. **Refactor & build** — We rebuild or refactor the codebase, migrate content, and implement the technical SEO foundation. 4. **Launch & verify** — We map redirects, launch, monitor Search Console and Core Web Vitals, and fix anything the relaunch surfaces. ## Common use cases - Outdated corporate or agency website - Slow WordPress or template site migration to Next.js - SaaS marketing site redesign before a launch - E-commerce storefront performance refactoring - Landing pages that look dated and convert poorly - Codebase nobody on the team wants to touch ## Choose your scope Every package is a fixed-price quote, agreed before work starts. Not sure which fits? Start with the first tier — its findings carry into any package you choose next. ### Audit & Quick Wins - **For:** For sites that mostly work but need a clear diagnosis and the highest-impact fixes. - **Timeline:** 1–2 weeks Includes: - Design, UX, performance, and technical SEO audit - Prioritized fix list with effort and impact - Implementation of the top quick wins (speed, metadata, schema, broken links) - Core Web Vitals before/after report ### Redesign + Basic SEO (Most popular) - **For:** For companies that want a modern website on their existing content within weeks, not months. - **Timeline:** 4–6 weeks Includes: - Everything in Audit & Quick Wins - Redesign of key pages and a reusable component system - Code refactoring or migration to a modern stack (Next.js, TypeScript) - Technical SEO foundation: metadata, canonicals, structured data, sitemap, robots, llms.txt - Redirect map to preserve existing rankings - Performance budget with Core Web Vitals in the green ### Full Rebuild - **For:** For larger sites, multilingual projects, or when content and structure need to change too. - **Timeline:** 8–12 weeks Includes: - Everything in Redesign + Basic SEO - Information architecture and content restructuring - Multilingual setup with hreflang where needed - CMS integration so your team can publish without developers - Analytics, Search Console, and conversion tracking setup - Post-launch support and optimization period ## Frequently asked questions ### Will a redesign hurt our current Google rankings? Not if it is done properly. We map every existing URL to its new location, keep or improve the content that ranks, preserve metadata and structured data, and monitor Search Console after launch. A well-executed relaunch usually gains rankings because the site becomes faster and technically cleaner. ### Do we have to change our CMS or platform? Only if it is holding you back. Sometimes the right move is to refactor within your existing platform; often for slow template or WordPress sites the biggest gains come from migrating to a modern stack such as Next.js. The audit gives you an honest recommendation before any decision is made. ### How long does a website redesign take? An audit with quick wins takes 1–2 weeks. A redesign with basic SEO on existing content typically ships in 4–6 weeks. Full rebuilds with new structure, multiple languages, or a CMS take 8–12 weeks, delivered in stages. ### Do you work with companies outside Armenia? Yes. The redesign packages are offered worldwide and delivered fully remotely. We work in English, Russian, and Armenian, and coordinate across time zones with clear weekly milestones. ### What does the package cost? Each package is a fixed-price quote based on the audit, so you know the full cost before we start. The audit itself is inexpensive and its findings carry into any package you choose.